The Challenge

Increase student participation in SFU's Course Experience Surveys by creating a campaign that would capture attention in a busy campus environment and encourage students to complete the surveys before the deadline. The campaign needed to communicate a clear call to action while remaining consistent across print and digital formats.

The Goal

Develop a bold, cohesive campaign that raised awareness and motivated students to participate. The visual system needed to be adaptable across multiple touchpoints, including campus signage, digital screens, social media, and promotional materials, while remaining recognizable and accessible throughout the campaign.

The Solution

I designed an integrated campaign built around SFU’s bold typography, high-contrast colour, and a simple visual language that quickly communicated the message. A consistent design system was applied across banners, posters, digital graphics, and social media assets to create a unified presence across campus and reinforce the campaign throughout the survey period. After the surveys closed, I created an infographic and supporting social media graphics to share key findings and demonstrate how student feedback is used to shape improvements at SFU. By closing the feedback loop, these materials reinforced the value of participation and encouraged future students to complete the surveys.

Reflection

What worked

A consistent visual system made the campaign instantly recognizable across multiple formats. Bold typography, strong colour contrast, and a clear call to action helped communicate the message quickly in high-traffic campus spaces. Designing the campaign as a flexible system also allowed it to be adapted easily for a variety of print and digital applications.

Challenges

One of the biggest challenges was creating materials that could capture students' attention within only a few seconds while walking between classes. Balancing visual impact with clear information hierarchy, while staying true to SFU’s established branding required careful refinement to ensure the key message remained easy to understand across different formats and viewing distances.